true north [noun] authentic, real, truth, genuine, accurate, core values
True North Insights (formerly Yale Brand Marketing) digs into perceptions, attitudes, and motivations to find out how your prospects think, feel and behave. What do they think about your product or service? Your competition? What will boost their likelihood to buy more of your product, and even refer it to others? Really, it's ultimately about increasing your market share and sales.
Our Service
We uncover your prospect's "True North" — their core values and beliefs — so you know exactly where you fit into their lives, and how you can optimize your brand, offerings and marketing to better resonate and connect with them.
Our Mission
It is our fervent belief that successful, sustainable businesses are founded on deep knowledge of their constituencies. Thriving companies understand their customers' likes, dislikes, wants, needs, fears and aspirations — and they use these insights in everything from product development to marketing strategy.
What We Do
From questionnaire development and focus group facilitation to final report — it is our passionate intention to provide you with usable, actionable intelligence. Our great pleasure is knowing that our findings are being put to immediate use toward growing your business.
We love knowing what's going on in people's hearts and minds on all
kinds of issues, so we have a Web Poll (responses are anonymous)
that will change regularly. See how your thoughts and opinions
compare to others visiting this site!
Research s Marketing s Consulting
